In a small group, we identified a client, researched the necessary background information, and worked through the production costs. Our category was women's tops, and I designed a line of 5 looks.
Our client: Pregnant humans.
Below is the mood board containing inspiration for materials, silhouettes, colors, and overall feel. Colors were chosen based on WGSN forecasted colors for the upcoming seasons. The final silhouettes were chosen to provide a variety of looks and lengths and were asymmetric to adapt to the body throughout pregnancy and afterward.
In addition to designing the line, I designed a retail space and logo for the line.
The logo is simple and inspired by yoga poses. The image can either represent a fetus carried within the body or being held.
The retail space was designed using similar round shapes to the logo. It also includes a yoga and Lamaze studio, a cafe, a spa, a waiting area, and a restroom.
This space is meant to bring people together and provide them with a luxurious lifestyle experience.
